Código 1530 Tequila
Live Your Code
Pernod Ricard and Código 1530 Tequila came to us to develop their first major campaign for the American market. With the spiritual cowboy as our muse, we encouraged others to stay true to their heritage — their code — just as Código stays true to theirs.
The project included launching this new creative platform, with a new visual identity and unique creative for TV, social, outdoor, and in-store.
Role: Copywriter
For generations, Código 1530 was passed around amongst families in Mexico as “El Tequila Privado,” the nameless tequila. We evoke this story in our :15 spot, The Nameless.
So what is this mysterious code of Código 1530?
It’s simple. It’s the code of purity: agave, water, and patience.
Outdoor Placements
Wanna see more?
Cricket Wireless / Absolutely Nothing to Hide
Turo / A Thousand Cars Are Waiting
Código 1530 Tequila / Live Your Code
Quilted Northern / Keep it Quilted
Cricket Wireless / TryCricket
Cricket Wireless / People Who Come To Cricket Stay With Cricket
WeWork / How Tomorrow Works
Mini / Mini Rebels